Press Release

My Brother’s Keeper: Brother Up Forum – Celebrities, Leaders and Community Connecting to Impact Young Lives

January 25, 2015

In the spirit of connecting sports with a purpose and impacting young lives, The Checkered Flag Run Foundation presents the all-star MBK Brother Up Forum with Boris Kodjoe, Daymond John, Dez Bryant, Freeway Rick Ross and more.

A multitude of Hollywood celebrities and professional athletes from all sports will invade the Valley of the Sun attending the Pro Bowl, Super Bowl, Waste Management Open and a host of parties and festive events. In the spirit of connecting sports with a purpose and impacting young lives, The Checkered Flag Run Foundation (CFRF) presents the My Brother’s Keeper Brother Up Forum – Connecting Solutions to Action on Saturday, January 31st at Pilgrim Rest Baptist Church.

The My Brother’s Keeper (MBK) Community Challenge, launched by the White House in 2014, is an initiative aimed at engaging communities to organize, leverage resources and take action with specific programs designed to elevate young lives.  The City of Phoenix, along with 100 mayors, county officials and tribal nations across the country, accepted the “Challenge”

to employ efforts to guide young men of color – from the cradle, to college, to career –by connecting them with mentoring, support networks and skills training.

My Brother’s Keeper Community Challenge initiative aligns well with the Checkered Flag Run Foundation’s goal of investing in programs that help under-served students cross the “finish line” and on the pathway to success says .



Join U.S. Congressman Ruben Gallego and Mayor Greg Stanton as community leader and advocate, Michael Kelly moderates an all-star panel of national celebrities and local leaders in an open dialogue about building ladders of opportunity, and removing barriers to success for young men of color.  Actor, Boris Kodjoe, Shark Tank’s Daymond John, Dallas Cowboys Pro Bowl Wide Receiver, Dez Bryant, author/entrepreneur Freeway Rick Ross, Major General (Ret) James R. “Spider” Marks and Thurgood Marshall College Fund President & CEO, Johnny C. Taylor, Jr. are among the distinguished panelists scheduled to attend.

What: My Brother’s Keeper Brother Up Forum

When: Saturday, January 31, 2015, 9:00am – 11:00am

Where: Pilgrim Rest Baptist Church, 1401 E. Jefferson, Phoenix, AZ

Who: free and open to the public.  All ages are welcomed – Doors open at 8:15am

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